Take control of your marketing dollars by automating and tracking every marketing campaign, from one-time e-mail communications to multi-faceted marketing programs. Sage Accpac CRM provides accurate metrics on all of your marketing activities, enabling you to identify and leverage potentially lucrative cross- and up-sell opportunities.
With Sage Accpac CRM, you can target the right customer at the right time, eliminate guesswork and put your company's marketing resources to their best use. Execute better campaigns, track responses faster and easier than ever before, and make sound decisions based on what your customers want and how they respond.
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- Campaign Management
Assign, schedule and track marketing activities within a campaign.
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- Lead Management
Give your sales team real-time access to the latest prospects and campaigns, keeping them in the loop each step of the way.
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- E-mail Management
Send HTML e-mails, create e-mail templates and send attachments to bulk e-mail messages.
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- List Management
Create new target lists from selected criteria, re-use successful campaign lists and import mail-house lists.
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- Outbound Call Management
Integrate outbound calls into any marketing campaign, and set up target lists and follow-up calls.
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- Reporting
Create point-and-click reports and graphs for on-the-spot analysis and decision-making.
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